How to build an AI chatbot for your ecommerce store in India

Running an ecommerce store means answering the same questions over and over — "What is your return policy?", "When will my order arrive?", "Do you have this in size L?" An AI chatbot can handle all of these automatically, 24 hours a day.

What you need before you start

Before building your chatbot, gather the following content:

• Your product catalogue (CSV or PDF)
• Your return and refund policy (from your website)
• Shipping timelines and zones
• Your most frequently asked customer questions

Step 1 — Create your chatbot

Sign up for BotForge and create a new chatbot. Give it a name that matches your brand — for example, "StyleKart Support". Choose a friendly persona for a clothing store, or a professional one for B2B.

Step 2 — Train on your content

Add your website URL as a knowledge source. BotForge will crawl your product pages, FAQ page, and policy pages automatically. You can also upload PDFs for catalogues or spec sheets.

Step 3 — Set up Q&A overrides

For critical questions where accuracy is non-negotiable — like return window duration or warranty terms — create Q&A overrides. These always return the exact answer you write, bypassing the AI.

Step 4 — Enable lead capture

Configure the lead capture form to collect visitor name and email after 3 messages. You can customise the form heading and which fields to show.

Step 5 — Embed on your store

Copy the JavaScript snippet from the Channels tab and paste it before the closing </body> tag on your Shopify or WooCommerce theme. The chatbot appears as a widget in the bottom-right corner.

Results you can expect

BotForge customers in ecommerce typically see:

• 50-70% reduction in support tickets within 30 days
• 2-3x more leads compared to a static contact form
• Average response time under 2 seconds, compared to hours for email support

Ready to get started? Create your free chatbot and deploy it in under 30 minutes.